Week Seven


Aim: Teams present their challenge, solution and prototypes to stakeholders through an open innovation workshop

Outcome: A concrete solution which can then be scaled.

As you move towards the presentation you should also consider the following:

First, know and use the ‘why’ of your project. It’s not enough to say that it’s ‘good for the community’. You need to say it’s ‘good for the community because it provides a space for people to gather and make connections’. The ‘why’ should point to the bigger picture and not just an attribute of your service. For example, Innocent drinks use the ‘why’ of ‘to help people live longer, healthier lives’. You want something similar.

To get a better idea of why this is important, go watch this TED talk from Simon Sinek ‘start with why’.

Second, know what the ‘story’ is that you want other people to tell their friends after they use your service. In other words, what will they remember when they are done. If you remember this, then you can build this into the service as part of the touchpoints on offer.

Third, use the six parts of the ‘Made to Stick’ approach to ensure people remember your ideas. These are outlined here http://heathbrothers.com/download/mts-made-to-stick-model.pdf they are also done in a lengthier way here http://www.engineerguy.com/white-papers/made-to-stick.htm The book is a good read too, but maybe you don’t have time for that. http://heathbrothers.com/books/made-to-stick/ you’ll probably find it in your university library.

Fourth, consider how you can make your idea visual and frame it for Aberdeen. What will it look like, if you mock it up? Think of how you can prototype it and make it visual? Will it be  a shop done up as a popup, or a wasteland turned into a garden? Use paper, plastic, whatever to show, not tell, people what it will look like when you’re idea is up and running.  Be bold, be adventurous.

Ask us if you’ve any questions about how you might do these things.